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Right Keywords to Optimize Your Website
posted on 2006-03-02 12:45:01If you want to come up with a good search engine marketing campaign, choosing the right keywords that represent your website is vital. Keywords and phrases picked up carefully may produce better results in the search engines. Poor key phrases that have no connection with your website’s priorities may lead to a lower publicity of your site amongst customers. Remember: if you want people to visit your site, you must think of the most appropriate keywords that best represent the content. Choosing the right keywords can improve your website performance.
The simplest thing you need to remember is that people who search with keywords will visit your site if you are listed in higher position in the search engine results. Another thing to have in mind is that people usually don’t search by single words, they use different key phrases which best represent what they are specifically looking for. So, success in your site’s publicity will come if you manage to choose the most representative key phrases when optimizing your web pages. When choosing your web site’s keywords, you should try to think of particular keyword phrases that suit the content. If your key phrases are too general, your site will probably be ranked low in the search results. Bear in mind that there is a great competition for general terms in all search engines. To be listed higher, you should choose key phrases as specific as possible. Here is an example:
Phrases which are not specific enough:
Shoes; Women’s shoes; Man’s shoes
Their more specific equivalents will run as:
English leather shoes; Women’s high-heel shoes; Man’s sports shoes
The one and only thing you should think of when choosing the right keywords, is the target audience. Think of which phrases would people choose, and try to make up as much as possible. Ask your friends for advice: which specific key phrases would they choose if they wanted to find your website. The more phrases you list, the better your site will be optimized.
There are 2 sites which are very useful as tips for making the right choice:
1) https://adwords.google.com/select/KeywordToolExternal
2) http://inventory.overture.com/d/searchinventory/suggestion
These three sites can give you some advice of how to choose better keywords and phrases. The first one can spot the “niche” words that are being searched for. The second one is the Google inventory for adwords and overall keyword knowledge. The third site is dedicated to statistic analysis of key phrases and the number of times they were used in the previous month.
When you make your list with key phrases, optimize each page separately, because the search engines consider each one separately from the others. You can create content-rich pages that deal with one or two topics, and use these topics as keywords for your page. Choosing the right keywords does not require adding every key phrase you come to think of. By dividing the topics in the content-rich pages you will be able to attract traffic from all key phrases.